In 1795, Jose María Guadalupe de Cuervo began selling the very first Vino Mezcal de Tequila de Jose Cuervo after receiving the first official charter from the King of Spain to produce tequila commercially. Cuervo has been producing tequila at La Rojeña, the oldest active distillery in Latin America, ever since.
Jose Cuervo has been making tequila for over 250 years with the same experience, craftsmanship, and recipes that have been handed down generation through generation. Scroll down to explore key moments in the brand's rich history.
King Carlos IV issued a royal decree in Spain granting Jose Maria Guadalupe Cuervo y Montana the first license to produce and distribute tequila.
Reserva de la Familia® is the Cuervo family’s award-winning 100% blue agave extra-añejo tequila made in limited quantities. DOUBLE GOLD MEDAL winner at San Francisco World Spirits Competition 2019. The superb spirit is dark amber in color with an aroma of oak, almonds, apples, olives and cinnamon. Its complexity of flavor features rich oak, toasted almonds, vanilla and cinnamon. Best served in a tequila flute, for full appreciation of its flavors, aroma, and velvety finish.