In 1795, Jose María Guadalupe de Cuervo began selling the very first Vino Mezcal de Tequila de Jose Cuervo after receiving the first official charter from the King of Spain to produce tequila commercially. Cuervo has been producing tequila at La Rojeña, the oldest active distillery in Latin America, ever since.
Jose Cuervo has been making tequila for over 250 years with the same experience, craftsmanship, and recipes that have been handed down generation through generation. Scroll down to explore key moments in the brand's rich history.
King Carlos IV issued a royal decree in Spain granting Jose Maria Guadalupe Cuervo y Montana the first license to produce and distribute tequila.
The original tequila! Jose Cuervo® Tradicional® Silver is a multiple award winning, 100% blue agave tequila. GOLD MEDAL winner at San Francisco World Spirit Competition 2019. It has an herbaceous blue agave aroma with subtle citrus notes. It boasts a spice and sweet balance, firmness and fruit overtones within its flavor profile. Its finish is sweet and refreshing. By staying true to its methods, it continues to please connoisseurs and new drinkers alike.