Chivas Regal Royal Salute Chinese New Year Edition

Inspired by a passion for tradition, born as a tribute to a queen, crafted with a desire for perfection. The story of Royal Salute is unlike any other whisky.

In 1953, the young Princess Elizabeth ascended the throne. The occasion called for a tribute fit for a queen and so, in Strathisla, the oldest working distillery in the Scottish s, an exquisite blend was created. It was given the name Royal Salute – after the famous 21-gun-salute – and so began the story of a remarkable whisky.

To this day, Royal Salute has marked each significant event in the lives of the British Monarchy and is unique in having only ever used whiskies aged at least 21 years in its blends. It is this unique commitment to quality and tradition that has given rise to the informal motto, “We Begin Where Others End”.

Behind this drive for perfection lies the true secret to the success of Royal Salute – its legendary vault. Over the decades, the custodians of Strathisla have collected and stored whiskies of immense distinction. Behind locked doors, these liquids lie in wooden casks, ageing, maturing, patiently waiting for the moment they are ready to make magic.

You will find Royal Salute’s exceptional whiskies at parties and polo matches around the world, as a new breed of admirers raise a glass to tradition.

Times change. People change. Majesty endures.