THE SAZERAC WAS BORN IN THE FRENCH QUARTER AT A TIME WHEN SALOONS, VEILED AS COFFEE HOUSES, LINED THE STREETS OF NEW ORLEANS. AT THE FAMED SAZERAC COFFEE HOUSE, THE DRINK OF CHOICE BECAME A LIBATION OF RYE WHISKEY, ABSINTHE AND BITTERS AND WITH THAT, THE FIRST BRANDED COCKTAIL, THE SAZERAC, WAS BORN. OUR SAZERAC RYE CARRIES THE UNRESTRAINED TASTE AND CHARACTER OF NEW ORLEANS.